What is value in the context of a person’s relationship with a brand?

A brand’s part in any given person’s life is very small, relatively to all the other things that make up this person’s life. Having said that, if we focus on that little part, we’ll find that its a universe in itself. Every interaction between a person and something that is in some way related to the brand, is one ingredient in the, oh so complicated, Person-Brand relationship. A billboard, a conversation with customer service rep, a dinner conversation with friends about som