What types of value are people looking for?

In the previous post I tried to define the term Value, in the context of the Continuous Customer Experience. I concluded with phrasing the “Maximum Lifetime Value” Law: “An organization will succeed in deriving the maximal lifetime value, from a relationship with a customer, only if it is able to maximize that customer’s perceived value from each and every segment, in the Continuous Customer Experience” So, our North star and our primary goal, should be to see to it that, fo